vineri, 15 ianuarie 2010

De ce se compromit oamenii ??

Mai exista oare verticalitate in ziua de azi? Ar trebui sa existe?
Doua intrebari la care nu am sincer un raspuns...poate ca da, poate cca nu...Desi, daca ar fi sa ma iau dupa ce apare in presa in ultimile zile as spune un clar NU.
Sa le luam pe rand. Andrei Gheorghe - numit de curand consilier pe probleme de imagine al Ministrului de Finante Vladescu. Aparent nu va fi el purtatorul de cuvant al ministerului, ci doar strategul lor in comunicare. Si bine face daca sta in umbra ca la cat e de antipatic ca si personalitate nu ar aduce nici un plus. Dan Bitman - numit si el si mai de curand consilier pe probleme cu (tineti-va bine) "probleme privind feedbackul de la populatie" al aceluiasi ministru. De ce naiba ai vrea sa intri de bunavoie in mocirla asta a politicii de la noi? Mai ales ca nu cred ca e cazul pentru nici unul din cei doi de o situatie materiala proasta.
Mai departe, am auzit de tot soiul de plecari de la o firma la alta din domeniul publicitiatii si al mass mediei. Ultima, Teodor Cucu a plecat de la GMP la agentia de creatie Frank pe post de Director de creatie, dupa ce anterior lucrase pe strategie. Sigur pot exista multe motive pentru aceasta plecare. De obicei insa, fluctuatiile mari de personal din ultimii ani in cadrul agentiilor de publicitate s-au datorat motivelor de natura pecuniara. O fi un motiv suficient de bun? Pentru unii, probabil ca da.
Cu toate acestea, am citit azi un articol care m-a pus pe ganduri. Articolul se refera la recent anunta ramanere in grupul Realitatea Catavencu a agentiei de presa NewsIn. Dupa ce pana acum i se anunta cu surle si trambite inchiderea, actionariatul majoritar a hotarat sa faca un experiment si sa scoata agentia de stiri in afara grupului oferind conducerea ei oamenilor care deja lucrau acolo. In decurs de un an, acestia au reusit sa aduca businessul pe punctul de a se autofinanta. Cand a a vazut ca se poate, dl Vantu a decis reintroducerea agentiei in grup. Principala consecinta a fost demisia directorului general si a redactorului sef. Demisiile de ONOARE. Mai multe detalii gasiti pe pagina de media. Oricum, o surpriza placuta in haosul ultimelor zile. Reverentele mele pentru cei doi.

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